Before we can grasp what a backlink is, we must first understand what a website is.
A “website, web-site, or just a site” is a collection of web pages, photos, audio, video, and other digital material kept on a web server and accessible over the Internet or LAN.
To access any website, type its name into the web browser.
What we call or refer to as a “domain name.”
A domain name might be anything like “giantmarketers.com.”
Now, let’s talk about what a backlink genuinely means.
Backlinks are links that are sent from one website to another.
Simply said, if someone links to your website, you will receive a backlink from them.
In contrast, if you connect to another website, that website will receive a backlink from yours.
Here’s an example to help you understand this topic.
When serpkey.com mentions the name of giantmarketers.com on their website or provides a connection to another website in some way, it implies that giantmarketers has received a backlink from serpkey.
Likewise, if 50 other websites link to giantmarketers.com, it is presumed that giantmarketers has 50 backlinks.
This is what we call backlink. In a word, a backlink is a connection between our website and other websites.
Why Do We Use Backlinks?
If I ask, why do we vote for a specific minister?
Most probably, the answer will be to make that particular minister win in the election. The reason is, there will be many ministerial candidates for a single post, and who will be given this post is decided by vote; whoever has more votes is the winner, and they are given that position.
According to those researches, it is clear that backlinking boosts the Google ranking. In fact, in a study by Ahrefs, they showed how backlinks are helping in ranking more referral domains.
2. Visibility: As a result of backlinking, search engine robots keep visiting your site again and again. This way, your visibility increases much more easily and leads the post to get indexed quicker than before.
3. Referral Traffic: The page on which the backlink is inserted, we can easily get some referral traffic from the visitor on that page, which I’ll discuss in detail below.
Is it Possible to Rank Without Backlinks?
If you have heard that many people have ranked their site without any backlinks and still are in a good position, then you have heard right. Because you can rank your site even without getting backlinks. But in that case, you need to know some things well and work accordingly. These are-
1. Keyword Selection
One of the most crucial conditions for getting top rank without backlinks is “good keyword selection.”
Suppose I have targeted a keyword that has only 2 exact relevant results on Google while searching with that keyword. And those 2 results are in the 1st and 2nd position of Google. The remaining 3, 4, 5, 6, 7, 8, 9, 10 positions have a few social media sites and less focus sites. So, if you cover an article with that specific keyword and optimize the On-Page factors well, you can easily make a place on the number 3-4 position.
Less targeted sites are those that do not cover 100% of user intent for your target term.
For example, if you search for the “best dishwasher for low water pressure,” you will receive some results that are only about the “best dishwasher.”
If Google brings these less targeted sites, it suggests that there are many opportunities to easily bypass these sites.
Regardless of how large the sites are.
2. On-Page Optimization
Another condition to get the #1 rank on SERP without backlinks is “on-page optimization”.
If you want to get rank without backlinks, you must select good keywords as well as be proficient in on-page optimization. You need to be updated with all the regular on-page updates and know exactly what kind of on-page optimization currently works for sites.
3. Content Outline and Quality
“Content Is King,” as the phrase goes.
In addition to the factors stated above, if you can develop content while maintaining a good content structure or outline and content quality, you can quickly move to Google’s zero position without the need for any backlinks.
Here, the quality of the content depends on several things. For instance, sentence making, grammatical errors, irrelevant or unnecessary information, use of long sentences, etc.
So there is no exception to having great content that can easily take place on the first page of Google without backlinks.